The term, praxis, refers to process through which a theory or philosophy is transformed into practical activity. In other words, it’s the point of intersection between theory and action. And it’s woven into our everyday lives.
Let’s start with you. Anytime you enjoy an experience, formulate thoughts based on that experience and synthesize ideas, form ideology and then take action from those ideas, that is a process that embodies praxis.
We are certainly not the first public relations and marketing collective to employ a framework of praxis to elevate our work—and we won’t be the last. But overwhelmingly, praxis is engaged on a subconscious level, increasing the risk that we ignore its importance to the success of a project, altogether.
PR(AXIS) is our spin on praxis. Spoken as the “PR axis,” PR(AXIS) is a take on the idea that the functions of public relations—as we experience them and as they are communicated to and through our clients—exist in dynamic relation to one another, on an axis that enables seamless collaboration. This collaboration provides us with a profound agility, made possible by the democratic nature and horizontal alignment of the collective.
Our approach to PR(AXIS) allows our team to stay finely attuned to environmental factors influencing our clients’ needs and infusing our work with worldly consciousness. It creates context and builds foundation for new conversations, freeing us from traditional ways of thinking.
PR(AXIS) encourages exploration—fields of knowledge, places of intellectual exchange and cultural interaction—uncovering new pathways to elevate the profiles of our clients.
Now look at your marketing tool kit and ask the question, where could PR(AXIS) take me?