Nobel Laureate Albert Szent-Györgyi once wrote, "Discovery consists of seeing what everybody has seen, thinking what nobody has thought."

Research and "discovery" are the foundations of great PR.

The Collective engages in a process of discovery forged from three decades of connectivity in Arizona. Our deep roots in the community give us unparalleled knowledge of and access to the sources—and how to tap into them. We don't put anything on paper unless it's part of the superior standards we set, for ourselves and for our clients. 

Our standards of measurement emphasize quality over quantity. It's tempting to swan-dive into a pool of data, but we cut right to the chase, dialing down to the metrics that matter most and delivering timely analysis that enhances critical decision-making.

While we don't play favorites, here's a great example...

New Pathways for Youth is a nonprofit organization strengthening Phoenix communities through transformative one-to-one mentoring programs for at-risk youth.

We work with New Pathways to elevate their marketing and outreach. Choosing the right metrics and taking accurate measurements play key roles in ensuring that actions taken by New Pathways engage their audiences, making the most efficient use of limited funds. 

In our first five months alone, DRA was able to increase social media engagement three-fold, raise general media awareness and launch multiple giving societies at various levels, informed by impact research. This has enabled New Pathways to develop more intentional relationships with their supporters.